Party City Cookie Policy

This Cookie Policy explains how and why cookies, web beacons, pixels, and other similar technologies may be stored on and accessed from your device when you use or visit any Party City website or app. This Cookie Policy should be read together with our Privacy Policy and our Terms of Use.

What are cookies?

“Cookies” are small text files that are stored on your computer or mobile device when you visit a website.

They allow the website to recognize your device and remember if you have been to the website before.

Cookies are very common web technology – most websites use Cookies and have done for years. Cookies are widely used in order to make websites work more efficiently, as well as providing information to the owners of websites.

Cookies are used to measure which parts of the website people visit and to customize your experience. Cookies also provide information that helps us monito and improve the website’s performance.

To find out more about Cookies, including how to see what Cookies have been set on your computer and how to manage and delete them, visit www.allaboutcookies.org.

Refusing or withdrawing consent to the use of Cookies

If you do not want Cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some Cookies and to alert you when a Cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’, ‘tool’, or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all Cookies, including strictly necessary Cookies (see below), you may not be able to access or use all or parts of the functionalities of the Party City websites.

If you want to remove previously-stored Cookies, you can manually delete the Cookies at any time. However, this will not prevent the Party City websites from placing further Cookies on your device unless and until you adjust your Internet browser setting as described above.

First and Third-party Cookies

“First party Cookies” are cookies that belong to Party City and that Party City places on your device. “Third-party Cookies” are Cookies that another party places on your device through the Party City website. Party City may contract with third-party service providers to send e-mails to users who have provided us with their contact information. To help measure and improve the effectiveness of our e-mail communications, and/or to determine whether messages have been opened and links clicked on, the third-party service providers may place Cookies on the devices of these users.

First-party Cookies

We use Cookies to enhance the performance of our website and personalize your online Party City experience. 

Cookies help us to collect information on how people use our website and which pages they visit. They enable us to monitor the number of visitors and to analyze website usage patterns and trends.

We collect this information anonymously, so it does not identify anyone as an individual and no personal information is stored in our Cookies. We always use Cookie data in a responsible way.

Our aim is to continually improve the Party City online experience. Cookies help to make our website work better and more efficiently. However, you can stop Cookies from being downloaded to your device from Party City at any time by selecting the appropriate settings in your browser. Most browsers will tell you how to change your browser settings to notify you when a Cookie is being set or updated, or to restrict or block certain types or all Cookies. Please consult the “Help” section of your browser for more information or by visiting: www.allaboutcookies.org.

We use the following types of Cookies:

Persistent Cookies: We use persistent Cookies to improve your experience of using the Party City websites. This includes recording your acceptance of our Cookie Policy to remove the cookie message which first appears when you use the Party City websites. Persistent Cookies remain on your device until deleted manually or automatically. Examples of persistent Cookies we use include:

COOKIE

Description

dwcustomer_*

Identifies a registered shopper. Used only when you select “Remember Me.”

dwanonymous_*

Random ID used to identify an unregistered shopper and track items are in your basket.


Session Cookies: Session Cookies are temporary and deleted from your machine when your web browser closes. We use session Cookies to help us track internet usage as described above. Examples of session Cookies we use include:

COOKIE

Description

dwsid

Identifies the current browsing session.

dwsecuretoken_*

Used with dwsid to secure your session.

dwac_*

Stores the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone.


You may refuse to accept browser Cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Party City websites. Unless you have adjusted your browser setting so that it will refuse Cookies, our system will issue Cookies when you direct your browser to the Party City websites.

The data collected by the Party City websites and/or through Cookies that may be placed on your computer will not be kept for longer than is necessary to fulfil the purposes mentioned above. In any event, such information will not be kept for longer than one year.

Our Cookies are used for the following purposes:

Strictly Necessary: These Cookies are essential for the Party City website to perform its basic functions. These include those required to allow registered users to authenticate and perform account related functions, as well as to save the contents of virtual “carts” on sites that have an ecommerce functionality.

Functionality: These Cookies are used to store preferences set by users such as account name, language, and location. This allows the Party City website to provide you with personalized features.

Security: We use these Cookies to help identify and prevent potential security risks.

Analytics and Performance: Performance Cookies collect information on how users interact with our websites, including what pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.

Advertising: These Cookies are used to display relevant advertising to visitors who use our services or visit websites we host or provide, as well as to understand and report on the efficacy of ads served on our websites. They track details such as the number of unique visitors, the number of times particular ads have been displayed, and the number of clicks the ads have received. They are also used to build user profiles, including showing you ads based on products you’ve viewed on our websites. These are set by Party City and trusted third party networks and are generally persistent in nature. 

Third-party Cookies

Third-party cookies may come from partners that provide functional web tools for our site, other websites where we advertise and from social networks.

Examples of third-party Cookies:

Social network sharing: If you share content from www.PartyCity.com using social networks, such as Facebook and Twitter, you may be sent Cookies from these websites.

Party City advertising: We sometimes advertise on other websites. These advertisements use third-party Cookies to help them to display personalized ads that are relevant to you.

Contact Us

If you have questions about this Cookie Policy, please contact our data protection officers at privacyquestions@partycity.com.